Patrick Renvoisé is an expert in neuromarketing and shares in this TEDx video about finding and pushing the “Buy button” within the consumer brain.

Predictably Irrational

Predictably Irrational (Harper; Revised & enlarged edition, 2009)

If you ever wondered why we buy the things we buy and how we respond to certain products and advertisements, then this book is for you. In Predictably Irrational, Dan Ariely questions our thoughts and actions and then formulates experiments to find the answers.

4 Tips To Help You Overcome The Fear of Failure

If you have never failed, then you have never tried. The fear of failure is something we all face. It’s a part of our lives and will always hold us back if we allow it to. The good news is there are ways I have found that help to overcome that fear and win!

4 Tips To Help You Overcome The Fear of Failure

Photo courtesy of © afxhome –

First, you should know that I’ve always been one that’s very ambitious but also one that could not stand the thought of failing. These two traits were not a good combination as it would hit me hard when something did not work out well. I would take it so personal and become so ashamed, that it would crush my spirit to where I would begin to doubt myself and my abilities.

Entreprenuer Roller Coaster

The Entrepreneur Roller Coaster (Success, 2015)

In his book, The Entrepreneur Roller Coaster: Why Now Is the Time to #JoinTheRide, Darren Hardy takes you on the epic journey of entrepreneurship. From the top to the bottom and from the twists to the inversions, he encourages and equips you for the ride of your life.

Bridging the Gap to Success

Have you ever traveled a career path only to encounter a cliff with no way to advance over to the other side (hypothetically of course)? If so, did you set up camp and think that this is as good as it gets or did you become determined to reach your destiny and started “bridging the gap” to your success?

Bridging the Gap to Success

Image credit: Depositphotos by Wavebreakmedia

To be successful, you will find yourself in situations similar to this many times and will need to know how to build those much needed bridges. You’ll need to make those connections for when your road suddenly ends and you find yourself stuck. It is then that building a bridge to success will keep you moving forward and down your path to personal and professional victory!

5 Quick Tips for More Sales

There’s no doubt that selling is a well crafted art that takes talent and practice. Your skills will be refined over the years and through intentional learning you will get better. And because we sell to peoples’ emotions, there are limitless factors and influencers that differentiate each sell. However, there are some that stretch across the majority.

5 Quick Tips for More Sales

Image credit: Depositphotos by konradbak

When selling to a customer, no matter the product or service, you want to touch on their purchase points. These points are the keys that unlock the door to a sale with the ultimate goal of acquiring a faithful long term customer.

3 Keys for Building Team Unity

When I was a young boy, my parents took me to a science museum one Saturday. Upon arriving, I was quickly in complete awe of all the amazing and fun exhibits. There was a large water tornado, some full size dinosaur displays, and even an indoor hot-air balloon. But there was another exhibit that I found fascinating and is  actually a perfect example for team unity.

3 Keys for Building Team Unity

Image credit: Depositphotos by trialhuni

This particular exhibit was a tall and massive collection of metal rods and gears. It probably stood two stories tall and on top was a single large bulb. At the bottom, was a single wheel with a knob. As it was turned, it put this masterpiece of a  machine into motion creating the energy needed to light the bulb.