In his book, The Entrepreneur Roller Coaster: Why Now Is the Time to #JoinTheRide, Darren Hardy takes you on the epic journey of entrepreneurship. From the top to the bottom and from the twists to the inversions, he encourages and equips you for the ride of your life.
Have you ever traveled a career path only to encounter a cliff with no way to advance over to the other side (hypothetically of course)? If so, did you set up camp and think that this is as good as it gets or did you become determined to reach your destiny and started “bridging the gap” to your success?
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To be successful, you will find yourself in situations similar to this many times and will need to know how to build those much needed bridges. You’ll need to make those connections for when your road suddenly ends and you find yourself stuck. It is then that building a bridge to success will keep you moving forward and down your path to personal and professional victory!
So much truth and wisdom in this 20 minute video. GTD is terribly important to us all.
There’s no doubt that selling is a well crafted art that takes talent and practice. Your skills will be refined over the years and through intentional learning you will get better. And because we sell to peoples’ emotions, there are limitless factors and influencers that differentiate each sell. However, there are some that stretch across the majority.
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When selling to a customer, no matter the product or service, you want to touch on their purchase points. These points are the keys that unlock the door to a sale with the ultimate goal of acquiring a faithful long term customer.
When I was a young boy, my parents took me to a science museum one Saturday. Upon arriving, I was quickly in complete awe of all the amazing and fun exhibits. There was a large water tornado, some full size dinosaur displays, and even an indoor hot-air balloon. But there was another exhibit that I found fascinating and is actually a perfect example for team unity.
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This particular exhibit was a tall and massive collection of metal rods and gears. It probably stood two stories tall and on top was a single large bulb. At the bottom, was a single wheel with a knob. As it was turned, it put this masterpiece of a machine into motion creating the energy needed to light the bulb.
As you are aware, selling is an art that’s crafted through education and experience. It takes time and training to master the process. And though there are different styles of selling, there are some basics that seem to work well for most. These are grouped into three parts that when implemented, can produce great results!
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Before we jump into these import parts of selling, it must be said that there is a difference between skillfully selling and order taking. Selling is the journey you take with a customer that produces an unforgettable and favorable experience. Order taking is simply a transaction with no adventure. The first gains loyalty.
Years ago I sold cars for a living. It was a job I thoroughly loved because I enjoyed both selling and vehicles. This combination contributed to my being one of the top performing sales consultants each month. Now, many years later, I’m still learning valuable lessons from those days.
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I was fortunate to work for the top automotive group in our region. Being so, I and the other consultants experienced what it’s like to be apart of an award winning team year after year. And we didn’t get those awards by accident either. It was all due to an ongoing, finely tuned, high performance team training.
As you know, business success doesn’t just happen by luck. It takes hard work, determination, and a lot of perseverance to make it come alive. And one key feature of a well organized and managed company of any magnitude, is the design and implementation of Success Systems.
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These types of systems can take a daily operation and turn it into a rhythmic task with higher efficiency. Understand that you can’t expect to achieve great results by simply “winging it.” That may work in some instances but not for the sustainability and growth of a truly successful business.
Just a few years ago I entered into a downward spiral in my career which quickly crashed into my life and and wreaked my health. I was at a company that was failing but the worst part is that I was in a career that was sucking the joy and passion right out of me. By the time I started to hit bottom is when I finally started becoming intentional with my life and getting clear with what I wanted to do. That’s when I learned how powerful living in a state of awareness can be.
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Many things happened during that time in both my professional and personal life. But through conscious efforts to understand who I was, what I wanted, where I was, and where I wanted to be, it was only then that I began to make positive progress. Because of that awareness, I am finally living and doing what I was designed for and my life has never been sweeter!
When building a business, there are many things to consider. So much so that even the very basics can get lost in the hustle. But one of the things you should never skip over is identifying your motives and motivations. And not just identifying yours, but also your teams’ and customers’ as well!
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When you acquire a firm understanding of these two things, it sets a solid foundation for success to be built. Once you identify these insights, you can better lead your business forward into prosperity.